I love when people say “I don’t know much about art, but I know what I like.” That’s all you need to know. Sure, the more you know about art history, art theory etc. the deeper your appreciation will be, but when you are buying art for your own home, your number one priority is to buy something that you like, something that makes you happy, something that pleases you.

Other than that...here are some things to consider

the paradox of branding. I resist branding, but somehow that becomes a brand anyway.

"Lead Your Own Parade" cup from smallequals.com featuring 1902 illustration by Maud Hunt Squire and Ethel Mars.