Vintage Original button, 1974, The Future Is Female, Rare collector's pin, feminist collectible,


Shipping to United States: Free

Vintage Original 1974 The Future Is Female button, Liza Cowan Design.

Vintage and rare original collector's item feminist button. Mint condition. Comes packed in a special patterned gift box, perfect for giving, or for your own special collection. Also included: letter of authenticity signed by me, Liza Cowan.

This is the very first, the original "The Future Is Female Button." I made this button in 1975 for the store Labyris Books, the first women's bookstore in New York City. It was their slogan. I was a customer and a friend, I was in the button business at the time, and sold my buttons at the store. We decided that a button of their slogan, "the future is female" would be a great for my line, and would be a perfect fundraiser for them. I donated half of the production run to them to sell as a fundraiser, and kept the other half to sell as part of my line in other venues.

This was around the same time they made the T-shirt which has now become famous, internationally. I took the photo of Alix Dobkin wearing the shirt, and 40 years later, I posted in on my various blogs and on pinterest and flickr. It was picked up by the Instagram H_E_R_S_T_O_R_Y, where it was seen by Rachel Berks from the the Los Angeles shop, Otherwild, who decided to remake it. From there, the slogan and the images went viral internationally. Google it, or follow the links below.

The buttons I have for sale are originals and in perfect condition. I've kept them in a jar for almost 40 years. You can now own a piece of history.

The button, the t-shirt, and the amazing history and follow up have been featured in many media outlets, including in The New York Times Styles section, The Washington Post, Forbes, and in hundreds of magazine and blog stories worldwide.

Interview with me about the shirt here:


Shipping from United States

Processing time

1-2 business days

Customs and import taxes

Buyers are responsible for any customs and import taxes that may apply. I'm not responsible for delays due to customs.

Payment Options

Secure options
  • Accepts Etsy gift cards

Returns & Exchanges

I gladly accept returns

Just contact me within: 7 days of delivery

Ship items back to me within: 14 days of delivery

I don't accept exchanges or cancellations

But please contact me if you have any problems with your order.

The following items can't be returned or exchanged

Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:

  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale

Conditions of return

Buyers are responsible for return shipping costs. If the item is not returned in its original condition, the buyer is responsible for any loss in value.

Reviews (3)


I was thrilled to be able to purchase this fascinating historical memento. Super fast shipping and the button is in pristine condition. Liza is quick to respond to messages, helpful and kind. Very happy with this shop!

Shipped fast, came with a free "The Future Is Female" magnet!

Arrived before etsy even said it had shipped! Really cool product and great seller.

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