11 oz mug with old fashioned babies drinking their Lactated milk in this 19th Century chromolithograph from Wells, Richardson & Co.
In its heyday at the end of the 19th Century, Wells Richardson & Company patented, manufactured and distributed analyne dyes under the name of Diamond Dyes, as well as butter dye, baby food and proprietary medicines like Celery Compound.
Print Advertising was a part of their marketing strategy. Before the advent of color ads in newspapers and magazines manufacturers and distributors relied on trade cards and medical pamphlets -featuring their own cures - to sell their products. These they made by the gajillion, and distributed nationwide. They would be distributed for free in retail stores or any public venue where they might drum up business. Trade cards were hugely collectible, even in those days, and would often end up in scrapbooks, which were also the rage. The trade cards and pamphlets were printed by chromolithography, and retain their brilliant colors to this day.
Before the Pure Food & Drug act of 1906, manufacturers were not obligated to list the ingredients of their products, so we don't really know what Lactated Food was.
More about Wells Richardson & Co. on my blog here: http://seesaw.typepad.com/blog/collecting-wells-richardson-co/
Die cut chromolithograph trade card from Liza Cowan Ephemera Collections.
Ceramic cup made to order in Arizona. Dishwasher and microwave safe.
Please allow 2 weeks for manufacturing and shipping.
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